This method will help you focus on the artwork and the communication of your differentiating features. Nail the icon and screenshots before you’ve committed to development. Apple only selects the best of the best, so make sure you start off strong - build a strong product identity that showcases what is different about your game right from the beginning. Which would they prefer to buy? If they aren’t completely sold by your game, then think again. Ask them to look at your icon and your screenshots, then compare these to a recently featured games. Start by bringing in some external, unbiased players to test your game. To find out how far you are from getting featured, start user testing your product package (icon & screenshots). The bar is set high - Apple will only feature you if you can compete with all the other developers knocking at their door.Ĭan your game’s mechanics and visual style compete with Threes? Each week there is a new prominently featured game on the AppStore. They are each beautifully done and focused on creating an amazing experience. To approach this, take a look at some of the games that have been featured by Apple in the last months. Can you compete on quality with these guys? Every week there are bigger and bigger franchises that are launching, so building a new game in this space is not as simple as simply chatting with Apple or Google a few weeks before your launch. Do you think you’re game is more worthy of the position than the next “Call of Duty” game for iOS? Each week indie developers are launching their games that they’ve sunk 4+ years of their life into working from their garage. Are you confident that you are the top of all those entries?Įach week seasoned developers from consoles and AAA PC games are porting their famous franchises to the platform. But each week over 1000 new games/apps are submitted to Apple. Make a game that is good enough that Apple will feature it. Create a game that has a novel mechanic, looks beautiful, and showcases the hardware. So one way to go about becoming successful on the AppStore is working as closely as possible with the platform owners (Apple or Google) to ensure the best possible featuring. Games like the Room, Monument Valley, and Leo’s Fortune drive customers to check the AppStore each week. Players love these experiences, and want to find new exciting games. They have full control over the discovery on the AppStore, and it is in their best interest to find games that showcase their hardware and give amazing experiences to the players. These customers are also more likely to pay for new games to try out.Īpple and Google work hard to fight this trend. This drives customers to check the store often. It is not in Apple or Google’s best interest that the market is not really innovating any more.Īpple and Google want novel games coming out every week on the AppStore. Today I’ll talk about #1, then i’ll finish off with #2 & #3 next week.
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